Diesel

What happened to normal jeans? And why is Diesel suddenly so expensive. I remember Diesel before they opened in Marina Mall. They were at this other crappy mall next to Layla Gallery and there stuff was cheap and they werent selling a lot. Then one day they open up in Marina Mall and multiply there prices by 3. Even if they were cheap they don't have 1 pair of decent normal jeans. All their jeans is either rusted, partly stone washed or wrinkled (not the type you can iron out). Why can't I find normal jeans? And what type of guy/faggot/transvestite would wear these jeans in the picture?